MF

Max Fees

Building at the intersection of music, technology, and how people come together.

I make things real, and I make them mean something.

Building

Products, platforms, and systems. Most of it started as something I needed myself.

contak

AI music licensing. Co-founded, $20K pre-seed.

2022

Devilpalooza

ASU's flagship music festival. 10,000+ attendees.

2019

Sozon Studios

Creative studio. Music production, content, and product design.

2021

Music

The through-line. Analog and digital, live and produced. A mountain performance remixed by AI. A superhero musical. It all connects.

Featured

Midnight Bloom

2024

Live performance on a mountain at sunset, remixed into an AI track warped to live tempo. One take. No second chances.

Other projects

Press Kit

ProjectsSonora, Apollo Bravo, Rightwise, Punchline (musical)
RolesSongwriter, producer, vocalist, guitarist
GenresElectronic, indie, experimental, folk
HighlightsOpened for T-Pain, directed Devilpalooza (10K attendees)
ToolsAbleton, Logic Pro, AI-assisted production
Available forCollaboration, sync licensing, live performance

Writing

Thinking out loud about music, technology, and what it means to build things that matter.

Newsletter

Don't Worry Diva

Essays on music, AI, and building things from the inside. How technology changes the way we create, connect, and show up for each other. Irregular dispatches from the intersection of all the things I care about.

Read & subscribe

Also

Punchline

Original superhero musical. Written and produced.

Song lyrics

Across Sonora, Apollo Bravo, and Rightwise — words are always the starting point.

Brand & content strategy

350+ articles for College Parents of America. GTM copy for restaurants and startups.

About

In high school I wrote musicals. In college I opened for T-Pain, directed 10,000-person music festivals, founded a fraternity, and started a podcast. Post-grad, I've been launching businesses and helping others get off the ground.

Right now I'm building technology that changes the way people come together — tools for independent musicians, software for luxury hospitality, and go-to-market systems that have touched 1,200+ restaurants. I studied Political Economy with a minor in Digital Culture at ASU as a Tillman Scholar.

A James Beard Award-winning chef once told me that food can only be so good. That shifted something. I stopped trying to be a critic and started paying attention to what shared experiences — food, music, being in a room together — actually do to people. That's what I'm chasing.

In 2016 I went to El Salvador with Family to Family and it changed my life. It taught me what it means to be comfortable being uncomfortable. That thread runs through everything I do.

I practice yoga, dance whenever possible, and believe a spiritual life is a creative life. The two benchmarks for me are the Jesuit Examen and The Artist's Way. I try to find truth, beauty, and goodness in all things.

"Paleolithic emotions, medieval institutions, and godlike technology."

— E.O. Wilson

Currently in San Francisco. Huge Dune fan. Love Brian Eno. This is the era of the scenius. A lot clicked when I was dancing on stage at Fred Again in December.

Where I've been

2025 —

Account Executive

Restaurant365 · San Francisco

2023 — 2025

Director of Operations

Scratchpad Services · Phoenix

2024

AI Content Specialist

College Parents of America · Remote

2021 — 2023

Co-Founder

Sozon Studios · Phoenix

2022 — 2023

Co-Founder & CTO

contak · Phoenix

2019

Campus Agent

adidas / Archrival · Tempe

2018 — 2019

Director of Devilpalooza

ASU · Tempe

Book a call

Pick a time. A few quick questions so I can come prepared.

March 2026